Audio: FM104 launch new Reelworld jingles

Dublin’s FM104 has introduced a new on-air sound with the purchase of a new jingle package from ReelWorld Productions.

They’re a re-sing of the Radio 538 package which originally aired in The Netherlands.

Programme Director at FM104 Dave Kelly is excited about the new image: “As Dublin’s number one music station we believe in keeping things fresh. When we heard the Radio 538 package we just knew it was a perfect fit for our sound and the Dublin market.

“This is a great jingle package, packed with energy and a really strong logo that punches through on air.”

ReelWorld’s European Managing Director Anthony Gay is a big fan of Dublin: “It has to be one of my favourite places in the world and it’s been an enormous pleasure to work with Dave, Pat, and the team at FM104 on their new sound. With the Radio Days festival moving to the city next year Irish radio continues to be vibrant and innovative.”

ReelWorld continue to expand their European operations and recently launched a new European website to house their jingle and Production Vault services. Austria’s Krone Hit, Berlin’s 104.6 RTL, and Q Music in the The Netherlands are recent converts to the Production Vault CHR service.

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