After three years on-air Ryan’s Tubridy’s show remains unsponsored but finding an appropriate partner is top priority for RTE.
Dan Healy, new boss of 2fm told the Herald Tubridy’s weekday radio show could be offered in a package of 2fm shows.
“We are very hopeful of getting a sponsor for Ryan’s radio show and it may well be as part of a sponsorship deal which includes a number of other 2fm programmes. The market was dead previously,” Mr Healy said.
RTE has also offered his television chat show and radio shows as one sponsorship package, saying “Now one of Ireland’s most popular broadcasters with half a million plus Late Late viewers every Friday night, 175,000 listeners daily on 2fm & 14,690 Tubridy Show Facebook followers this is now an opportune time for a sponsor to tap into Tubridy!”
The newspaper reports the cost of sponsoring Tubridy’s morning show on 2fm has been slashed from €500,000 to €200,000 a year.
An RTE spokeswoman said also key to the deal was finding “a sponsor who will be appropriate”.