TXFM will be the new name for Phantom 105.2 when it relaunches in March.
The new name has been chosen to align the station closer with Today FM, making it an ‘Xtra’ station – useful for sales teams to bolt on the extra frequency when selling a main station.
The stations are linked via Denis O’Brien as a major shareholder in Phantom and owner of Today FM as Communicorp.
Staff were informed of the decision yesterday in Marconi House and Today FM chief executive Peter McPartlin said: “There is still a real opportunity to deliver a sustainable indie music service for Dublin that will have a broader appeal.”
Ricky Geraghty, chief executive of Phantom 105.2 added: “We are very confident the station will be given a new lease of life through its rebranding.”
Since the station made a number of redundancies earlier this month, speculation has been rife about a new name for the station. One idea was to call the station Xfm in line with the UK network but this idea was dropped.
txfm.ie was registered on the same day as xfm.ie by Communicorp and is expected to be the new online home of the station.