Driveby secures Bridgestone Tyres deal

RTÉ 2fm has secured two brand new sponsorship deals culminating in a six figure sum for the station.

Bridgestone Tyres are now the brand new sponsors of DriveBy with Colm Hayes whilst First Stop Tyres and Car Servicing will sponsor 2fm’s seven-day sports bulletins.

Driveby sponsorship includes 45 sponsor-credited stings per week and the top-of-the-hour sport sponsorship will features 71 sponsor credited stings per week.

Ronan Murphy, Head of Integrated Media Solutions RTÉ says: “We are delighted to welcome both Bridgestone and First Stop Tyres and Car Servicing on board to two key sponsorships on 2fm: DriveBy with Colm Hayes and the seven day sports bulletins. From summer 2014, this association will be used to communicate the professional approach, convenience and e-shop facility of both Bridgestone and First Stop, to help you drive safely on the road.”

Colm Conyngham from Bridgestone’s Retail Network First Stop adds: “We believe our partnership with RTÉ 2fm will deliver significantly for both the First Stop and Bridgestone brands. We want to increase awareness of our First Stop network of tyre and service centres and the Bridgestone tyre brand among motorists throughout Ireland; we are confident that the association with the 2fm sports bulletins and DriveBy with Colm Hayes will help us to achieve our goals.”

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