Radio Snowflake to promote organ donation
Radio Snowflake to promote organ donation
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Radio Snowflake to promote organ donation

The Irish Kidney Association is partnering with Radio Snowflake this year to promote organ donation.

Radio Snowflake says it promises to provide the perfect mix of sounds this Christmas while also bringing into focus the importance of organ donation by encouraging families to discuss their wishes about being an organ donor when they come together to celebrate the festive season.

The online radio station, which will air from 1st December for 26 days, has chosen the Irish Kidney Association as its charity partner to help raise awareness of the plight of people with organ failure and the importance of organ donation as well as highlighting the supports the organisation provides to patients and their families around Ireland.

Amongst the festive music will be testimonials from people expressing their gratitude to their organ donors at Christmas for having received organs through transplantation.

Speaking at the launch of Radio Snowflake 2016, Colin White, the National Projects Manager, Irish Kidney Association, said, “We are delighted that the Irish Kidney Association has been chosen as Radio Snowflake’s charity partner this Christmas. As our registered charity actively promotes the gift of life through raising awareness about organ donation, Radio Snowflake’s support is very welcome and it’s particularly timely at a time of year when families come together to enjoy the festive season. It is an opportunity to take the time to discuss organ donation and let your loved ones know your wishes. It is your next-of- kin who will ensure that your wishes are followed through in the event of you being a potential organ donor so we encourage families to #HaveTheChat.”

Radio Snowflake’s David Baker added: “I’m looking forward to bringing the sound of Christmas back. I believe our style is unique and it’s different. Whilst we will play great favorites that everyone knows, the sound won’t be tacky and predictable and full of Christmas cracker jokes. It’s a station everyone will enjoy and is the perfect mix for Christmas with top quality presenters. We are supporting a fantastic cause in the Irish Kidney Association and we plan to create great awareness about the work it does over the station’s 26 day run. From accounts by the people who work there day to day, to families who have been called for a lifesaving organ transplant, there’ll be some real heart rending stories to hear. We hope that people will share in our celebration of Christmas by enjoying everything the station has to offer. Join us at Radio Snowflake on December 1st at midday.”

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1 1 1618 30 November, 2016 On-Air 11:45 am 201611 Wednesday, November 30th, 2016

About the author

Roy Martin is the Managing Editor of Radio Today. You can follow him on Twitter @roymartin or email roy.martin@radiotoday.ie

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