Mastercard is taking over the title sponsorship of the Pat Kenny Show on Newstalk.
Through the new partnership, Mastercard will highlight Priceless experiences with exclusive content relating to listeners’ passions such as travel, food and sport – delivered across Newstalk’s on-air and online channels.
Speaking about the new sponsorship, Patricia Monahan, Managing Editor at Newstalk 106-108fm, said: “We are thrilled to welcome Mastercard on board as title sponsor of The Pat Kenny Show. We have worked with Mastercard on a number of promotions over the last two years, each of which resonated strongly with the Newstalk audience. I’m looking forward to bringing more exciting content to our listeners in the next year.”
Jason Lalor, Mastercard’s Country Manager for Ireland, commented: “We are hugely excited to partner with The Pat Kenny show on Newstalk. Pat is one of the nation’s favourite broadcasters and over the next 12 months we are looking forward to rewarding and surprising listeners with exclusive Priceless experiences, that only Mastercard can offer; from top sports and entertainment events to fine dining and travel.”