ŠKODA Ireland has taken over as sponsor of RTÉ Radio 1’s Liveline programme with Joe Duffy.
The 1.45pm – 3pm weekday show has a listenership of over 381,000, according to recent JNLR figures, making Liveline the 2nd most listened to programme on Irish radio.
The sponsorship started this week for three months and includes 30 sponsor credited stings per week and five cross station promos per week.
Ronan Murphy, RTÉ Head of Integrated Media Solutions said: “RTÉ Radio Sales is happy to confirm ŠKODA Ireland as the new sponsor of Liveline, hosted by Joe Duffy. We are delighted that ŠKODA, one of Ireland’s leading car brands has teamed up with Liveline, Ireland’s second most listened to radio programme.”
Cathal Kealey, Skoda PR, Marketing Communications Manager said: “We are really excited to kick off this new sponsorship of Liveline with Joe Duffy and feel that it’s a great fit in terms of reaching our target audience. Joe is a national institution and resonates with a wide cross section of society across the country. We’re looking forward to engaging with that audience over the coming months.”