Transport for Ireland is the new sponsor of RTÉ 2fm’s The Eoghan McDermott show, weekdays from 4.30pm to 7pm on RTÉ 2fm.
The programme has 136,000 daily listeners and the new deal, brokered by Core Sponsorship, started this week running for 12-months. It includes 25 x 10′ sponsor credited stings per week, 21 x sponsor credited promotional spots across the 2fm schedule as well as podcast and homepage sponsorship.
Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales commented: “RTE Media Sales is delighted to announce Transport For Ireland as the brand new sponsor of 2fm’s Eoghan McDermott Show. We look forward to bringing the sponsorship to life through a wide range of targeted messaging as well as key activations over the summer.”
Anne Graham, CEO, National Transport Authority commented: “Public transport is continuing to grow in Ireland with people responding positively to the services that operators are providing every day,
Featured in the photo: Eoghan McDermott and Michelle McCann, Communications Executive, Transport for Ireland.