Three advertising campaigns will demonstrate how audio has changed behaviour and delivered business results for brands.
Radiocentre Ireland will hold its latest webinar at 3pm on Wednesday 23 September, with speakers examining work created for FREENOW, Allianz and Beamish.
Lauren Kavanagh from Omnicom Media will discuss how FREENOW placed taxi drivers at the centre of its radio campaign.
The work included a live broadcast from the back of a taxi and was designed to create a stronger emotional connection with the brand. The campaign also drove an increase in app downloads.
Gerry McBride from Forsman and Bodenfors will present Allianz SeatBelters, which used personalised music playlists to encourage calmer driving.
The Irish campaign generated more than one million songs with safer tempos and was subsequently taken to other markets.
Peter Wilson from dentsu will examine Beamish’s If Taps Could Talk, an audio series based around conversations, characters and the atmosphere inside Irish pubs.
The campaign generated listener engagement and delivered business results for the brand.
Together, the three case studies will explore audio’s role in building brands, influencing behaviour and supporting measurable commercial outcomes.
Register and see more details here.
