US: Non-stop Nelly for Hot 105.7 relaunch

San Francisco’s Latino Mix 105.7 has been playing Nelly’s It’s getting Hot in Herre on a loop ahead of a rebrand to Hot 105.7.

The station started playing the song on Friday and is still going strong today.

The idea is getting lots of media reaction in America too, which was no doubt the aim of the well-tested-stunt. USA Today, ABC News, Entertainment Weekly and more all reporting on the repeating loop.

By Saturday morning #Nelly1057 had become one of the top social media trends in the country before hitting the mainstream media. Read how the hash tag started trending with this article from radioINSIGHT, which also says the station will stop playing Nelly on Monday night and relaunch the station.US: Non-stop Nelly for Hot 105.7 relaunch

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