New radio app offers geo-fencing push ads

Belfast’s Citybeat Radio is to offer location-based push-ads to its clients via the new geo-fencing feature in its new app.

The CN-Group station has joined up with XtremePush allowing it to set up a virtual perimeter around a store, venue or area, meaning anyone who has downloaded their app and enters their geo-fenced vicinity can be targeted with updates from Citybeat and in turn the latest promotions of its clients.

Brian Commins Citybeat’s Managing Director said: “This exciting new development means businesses working with Citybeat can use PUSH notifications to engage users in the right context, in the right place, at the right time. This could be in-store, entering a stadium, in and around the city or further afield, allowing customers the chance to find out the day’s best offers or music fans to upgrade their seats – all at the touch of a button.

“XtremePush lets us closely analyse the results of our engagement, we can track how many pushes were sent and opened, page impressions etc allowing us to hone our messages to get a greater engagement for the station and return on investment for our clients”.

Tommy Kearns, CEO of XtremePush added: “We are excited to be working with a brand like Citybeat especially when we’re rolling out a cutting-edge technology in a live environment.

“Geo-fencing is the next step in mobile engagement. Our clients typically see a 300% increase in engagement when using targeted push notifications based on geo fence or iBeacon technology. That’s good news for the station and for advertisers, giving them a bigger platform and presence with Citybeat”.

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