Ulster Bank takes on Drivetime sponsorship
The new sponsor of Mary Wilson’s Drivetime show on RTÉ Radio 1 is Ulster Bank.
They take over from Danske Bank and will be on-air for at least the next 12 months as part of a new deal.
The show is the most listened to national drivetime show, reaching 242,000 listeners according to the latest JNLR audience figures. The package, which was priced at €260,000, includes on-air credits, podcast sponsorship and website homepage advertising banner.
Mary Wilson’s Drivetime airs Monday to Friday 4:30pm till 7pm on Radio 1.