Radio Nova investing in real-time listening data
Radio Nova is working with Audisense to establish daily listening habits of a sample of 800 people.
Audisense provides real-time analytics to brands, agencies and media owners to improve their targeting performance, powered by audio recognition and GPS technology. Its passive metering app will rapidly identify Radio Nova’s analogue FM signal and measure key metrics such as length of listening time and switch-off among each demographic group. The system also identifies the geographical location and can monitor what other media is being viewed or listened to by the user in real time.
The trial begins next month and will monitor Radio Nova’s FM transmitters in the Greater Dublin area, as well as its web streams on its own smartphone apps, its website and Radio Player.
Kevin Branigan, Chief Executive of Radio Nova said: “Getting accurate, granular data on engagement and competitive switch analysis would revolutionise our understanding of day-to-day audience movements in the market and among our own listenership base and would open a window for us on what our audience is doing “right now” rather than wait for months to see it in the JNLR.
“The technology will allow the radio station to see not only what shows are most popular, but also what segments within the shows, like news, commercials and so on, people switch off and switch on for, down to the minute. This will allow Nova to tweak individual aspects of its programme schedule for maximum listener and advertiser effect, said Branigan.
“That provides a level of detail that is not possible through the JNLR or focus groups.”
Meanwhile, the station’s Morning Glory Presenters Conor and Marty have presented TD Noel Rock with near 5000 signatures at the Dail today before he meets with An Taoiseach Enda Kenny.