The new KC Show on Cork’s 96FM and The Strawberry Alarm Clock on Dublin’s FM104 are to be sponsored by Stena Line.
Speaking on behalf of Cork’s 96FM, Chief Executive Kieran McGeary said, “We’re very excited to be launching the All New KC show at the start of July. Stena Line is a great brand to have on-board – no pun intended – and we look forward to working with them over the next twelve months and beyond.”
In Dublin, the ferry operator will sponsor Jim-Jim and Nobby on FM104’s Strawberry Alarm Clock later this month. Station CEO Margaret Nelson: “We are very excited to be working with such a well-established and respected brand as Stena Line. We see huge synergies between our brands as the two businesses recognise the importance of our listeners and travellers and we are totally focused and committed to bringing the best of both our worlds to them.
“We genuinely are looking forward to working with all of the Stena Line team – watch out Dublin for some innovative and fun radio which will be coming your way soon!”
Diane Poole OBE Stena’s Line Travel Commercial Manager – Irish Sea South added: “We are delighted to be the title sponsor of Cork 96FM’s new Breakfast Show. As well as helping to get listeners days off to a good start we can promise there will be plenty of reasons to bounce out of bed in the morning. As well as good music to look forward to, make sure you listen out for the chance to win some great prizes over the coming months including the chance to set sail with Stena Line across the Irish Sea.”
The deal, brokered by urbanmedia, Carat Ireland and Stena Line is set to run for an initial period of 12 months.
John McDonagh, Creative Solutions Specialist with urbanmedia had this to add, “We’re all really excited to work with Stena Line over the coming year and hopefully more. Having such a well-known brand commit to a long term sponsorship of KC’s new show and also FM104’s established Strawberry Alarm Clock, shows there is continued confidence in the strength of local, urban radio and the great results it can deliver for an advertiser.”