BAI rejects URadio’s Dublin licence bid

The three-horse race to offer a niche music independent radio licence for Dublin has lost a contender as the BAI officially rejects URadio’s application.

URadio proposed to take over the contract currently in the hands of Sunshine 106.8 and offer 100% contemporary Irish hits 24 hours a day.

But the station is not giving up. A spokesperson told RadioToday they are actively moving ahead with expansion plans, focussed on playing and promoting contemporary Irish musical artists.

The station says: “A few months ago we were testing the waters – Would people listen to us? Would artists support us? Well, the support and feedback we have received from listeners (over 6,800 Facebook fans and 3,300 twitter followers) and the thumbs up and co-operation from a host of musicians, performers and music organizations confirm that we’re on the right track. So thanks everyone for expanding the URadio community – after all it is your radio. Keep listening, stay in touch with your ideas and watch this space.”

URadio is now looking to partner with a suitable organisation that “appreciates the value of contemporary Irish music, wants to promote it and make sure that up and coming artists are given the airplay they deserve.”

BAI will announce next week who gets the contract – now between Country FM and Sunshine 106.8.

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