South-east regional station Beat 102-103 is the FIRST Irish radio station to sign up to a United Nations global radio Initiative.
On September 25th 2015, 193 world leaders will commit to 17 Global Goals to achieve three extraordinary things in the next 15 years: End extreme poverty, fight inequality & injustice and fix climate change.
The aim of the Global Goals campaign is that once the goals are announced at the United Nations, every single person on the planet…7 billion people will be made aware of the goals, within 7 days.
‘Radio Everyone’ is a week-long pop up global radio station designed to help reach 7 billion people across 7 days. The more noise, discussion and public involvement that there is with the goals, the more chance of inspiring a new generation of informed citizens to actually meet the goals by 2030.
Beat 102-103 is the first Irish radio station to sign up to this initiative, ranking Ireland as the 43rd country to get involved in the Global Goals campaign. They join major broadcasters supporting the project include BBC Music, Bauer Media in the UK, WNYC & Public Radio International in the US, CBC in Canada, ABC in Australia, 97.2 Big FM in India and Deutsche Welle globally.
CEO of Beat 102-103 Gabrielle Cummins said:
“Organisers of this worldwide initiative have recognised and chosen to capitalize on radio’s unique position as the world’s most accessible medium (95% of the world’s population have access to radio).” The Beat Boss adds that “everyone at Beat & our listeners are very conscious that we’re all part of a bigger picture and we’re delighted to be the first station in Ireland to support this worthwhile campaign. We have exciting things planned across the station for the seven days including a one off ‘Global Goals’ education scholarship.”
Beat 102-103 is also choosing to highlight the global goals in a fun way by participating in the #DizzyGoals quirky video campaign. Football is one of the world’s most powerful communication tools–reaching young and old in every corner of the world. Gareth Bale, Gary Lineker, Alan Shearer, Liverpool FC, Spurs and Crystal Palace FC are among those taking part in the Dizzy Goals Challenge to raise awareness of The Global Goals. You can check out Beat presenters #DizzyGoal’s challenge here:
Speaking on Radio Everyone, screenwriter/director and Global Goals campaigner Richard Curtis said:
“We have gathered an amazing range of extraordinary radio content about the Global Goals and plan to pulse it across the world to everybody on the planet that listens to radio. By getting the Goals into people’s hearts and minds – and ears! – we can inspire the next generation of global citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities, and the last to live with the effects of climate change.”