2fm gets a rebrand with new imaging and logo
RTÉ has given 2fm a new look today with a new logo, new website and updated imaging.
The national station is using black and white (with a cloud of colours in the background) for its branding on social media, whilst the website uses a darker orange colour than its previous logo, which had been in use since 2009.
A new website has been launched at 2fm.ie, which forwards to 2fm.rte.ie, and features a modern single home screen scrolling format which contains information from programmes, presenters and social media. However, 2fm’s old site is still visible at rte.ie/2fm.
New straplines have been introduced too – the printed logo has the words “Sound of the Nation” whilst the new top of hour ident says “Hear it See it Live it”.
Each show has a new promotional card too, which shows off the new logo:
Beat also rebranded today, with a new logo and updated production.