Radio Nova has joined Communicorp and UTV radio stations by subscribing to Kantar Media’s TGI, the statistics service.
The service lets its clients, mostly ad agencies, get access to information on how its audience interacts local, national and international brands.
Sales Director, Mary O’ Sullivan said: “TGI is the industry standard reporting mechanism for brand reporting and our access to more detailed information about the brand usage and preferences of our audience will further empower us to demonstrate the effectiveness of Radio Nova as a powerful advertising medium that delivers results to brands and advertisers”.
TGI’s Associate Director, Eimear Faughnan, said: “We’re delighted to welcome Radio Nova to TGI . Nova’s audience is well documented within the TGI survey and Nova’s inclusion will give even more choice to planners and buyers seeking to connect with its active audience”.