2fm gets a rebrand with new imaging and logo

RTÉ has given 2fm a new look today with a new logo, new website and updated imaging.

The national station is using black and white (with a cloud of colours in the background) for its branding on social media, whilst the website uses a darker orange colour than its previous logo, which had been in use since 2009.

A new website has been launched at 2fm.ie, which forwards to 2fm.rte.ie, and features a modern single home screen scrolling format which contains information from programmes, presenters and social media. However, 2fm’s old site is still visible at rte.ie/2fm.

New straplines have been introduced too – the printed logo has the words “Sound of the Nation” whilst the new top of hour ident says “Hear it See it Live it”.

Each show has a new promotional card too, which shows off the new logo:


Beat also rebranded today, with a new logo and updated production.

If you liked this story, we can email you more radio news and alerts. Just fill in the form below.

Get real time updates directly on you device, subscribe now.

You might also like