Classic Hits 4FM is no longer using the name ‘4FM’ on its branding.
The multi-city broadcaster, aimed at Ireland’s four main commuter belts, will now be known simply as ‘Classic Hits’.
Speaking to RadioToday, CEO Seán Ashmore confirmed the move has been happening quietly over the last few months: “This is evolution not revolution. We’ve been moving towards this over the last number of months as adjusted and refreshed branding is rolled out and in the last week we’ve been updating the station name on the RDS display on car radios.
“We will debut a new Classic Hits jingle package on-air this Bank Holiday Monday.”
Programme Director of Classic Hits, Andy Matthews told Radio Today: “With more and more media competing for a confused audience the time was right for us to consolidate our brand offer. We wanted to make Classic Hits clear and definable with an immediately identifiable brand offer. Classic Hits does exactly what it says on the tin.
“We’ve some exciting developments for the station planned for 2019 as we push the adjusted brand offering in Dublin, Cork, Limerick and Galway – stay tuned!”