Communicorp Media’s growing sales team will be using Wedel Software’s Media Sales Platform going forward to expand operations in Ireland.
The radio owner said it needed a robust, comprehensive media management solution to keep track of inventory and streamline workflows across its enterprise.
“The MediaSales Suite from Wedel Software was the best solution. The MediaSales Suite provides complete coverage from prospect identification through post-campaign analytics…all in one easy-to-use platform,” Communicorp told RadioToday.ie.
More than 1200 stations around the world use the service, including television and cable organisations, to manage inventory and client relationships.
Communicorp Media added it is proud to partner with Wedel Software to build a software solution that will continue to evolve with its business for many years to come.