The Ray D’Arcy Show on RTÉ Radio 1, weekdays from 3pm to 4.30pm, has a new sponsor in the form of Allcare Pharmacy.
Brokered by Focus Advertising and RTÉ Commercial Solutions, the sponsorship deal features 25 x 10’ sponsor credited stings, sponsor credited promos in Morning Ireland, Today with Sean O’ Rourke, Liveline, The Ryan Tubridy Show, Saturday with Cormac Ó hEadhra and Sunday with Miriam as well as podcast sponsorship and homepage sponsorship.
Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales said: “We are delighted to confirm Allcare Pharmacy as sponsor of The Ray D’Arcy Show, one of RTÉ Radio 1’s top performing radio shows. With 221,000 listeners The Ray D’Arcy Show will deliver a highly effective platform for Allcare Pharmacy to communicate directly with its customers.
“It’s a fitting endorsement of RTÉ Radio 1’s large national reach and relevance that when businesses have important messages to convey, they continue to turn to RTÉ Radio 1.”
Siobhan Flynn, Marketing Director, Allcare Marketing Director added: “Allcare is a well-loved Irish pharmacy brand supporting families in communities across Ireland. Our partnership with The Ray D’Arcy Show, which is listened to in communities across the country, is a perfect fit for us.
“Allcare Pharmacy is now the largest Irish-owned pharmacy group. The recent acquisition of the Bradley group of pharmacies has expanded the Allcare network, which will continue to grow through new franchisees and additional acquisitions.”
Photo: Alan Carroll, Allcare Business Development Manager, Ray D’Arcy and Emma Vaughan, Pharmacist