2FM is celebrating its 40th anniversary with a new on-air branding package from ReelWorld.
The station wanted a new sound to accompany the launch of a new daytime line-up. This new package includes a new sonic logo, core imaging and custom themes for each of the daytime shows.
Alan Swan is the station’s Head of Music. He told RadioToday: “This year has seen us celebrate our fortieth birthday with loads of great memories from the last 4 decades whilst looking to the future with a new daytime line-up.
“Alongside our new shows, the new imaging and show themes from ReelWorld pull the whole sound together. 2FM sounds better than ever!”
Shane Freeman leads the station’s imaging and production: “We set ambitious goals with our new sound and the team at ReelWorld has certainly met them. With a new standout sonic logo, memorable show openers and high impact imaging, our wide-reaching new package has elevated our station sound to a new high.”
Paul Fernley, ReelWorld’s European Sales Manager adds: “It’s a real honour to be given the opportunity to continue developing the sound of RTÉ 2FM for a sixth year. This new package is on another level – it’s great to hear it on-air!”