There’s a new website and logo for Beat this morning – as the regional station gets a rebrand.
There’s no sign of the frequencies on the new logo – which is a clean bold single word ‘Beat’ with a full stop in place of the bottom of the ‘t’. Frequencies mentions continue on-air.
The station also has a new studio design to incorporate the new logo, at The Broadcast Centre in Ardkeen, Waterford.
Beat’s Digital Producer Kolyn Byrne was project coordinator and liaised closely with enchance.ie, the website developers to ensure the station’s vision was brought to life digitally. “I’m really excited about how the new mobile site has turned out; Beat has so much personality and we’re always so in touch with our audience on air and on the street that this latest development further enhances our digital interaction with our 155,000 weekly adult listeners and our significant online following.”
Station Sound Niall Power has been involved in the development of the new site and adds that “Beat has always nailed the market leading JNLR figures; in 2015 we became the biggest Irish radio brand on Facebook, so naturally, the next step was to build an online hub for all things Beat-related. We’ve listened to our listeners and built this site around their needs. I love the fresh look of our new logo, and I’m hugely excited about some of the other changes we have coming in the next few weeks to give Beat a fresh feel for 2016!”
The station is currently working on the production of a more contemporary imaging package which is being developed with long term imaging partner, Reelworld.
Beat Boss Gabrielle Cummins commissioned Neworld Associates to design the re-brand and says she’s delighted with the outcome “the original served us well but now that we have entered a new era in Beat, we thought it was appropriate to slightly evolve the look and feel of the brand so Pat Kinsley and his team at Neworld Associates have created an image that reflects a new confidence associated with the brand’s continued consistent growth over the last 13 years.
“Times have changed”, says Pat Kinsley. “The radio industry is moving into a whole new space. The key objective for us was to take all the positive equity that the brand had built up and create a refreshing new brand identity that would make an impact in this dynamic new world of listener engagement.”
