Cork Ford Dealers are the new sponsors of traffic news on Cork’s 96FM and C103 as they sign-up for The Word on Traffic on both UTV Media stations.
The Ford Dealer traffic updates will be highlighting key Ford dealers across Cork city and county including: Cork City Ford and CAB Motor Company on Cork’s 96FM; and Bandon Motors and Kelleher’s of Macroom on C103.
Chief Executive of Cork’s 96FM & C103 Kieran McGeary told RadioToday: “The Word on Traffic is a key element of our uniquely local Cork offering which has seen our audience levels consistently grow. In fact, the most recent JNLR figures show 70% of people in Cork tune into us on a weekly basis.
“We’re delighted to be working with Cork Ford Dealers and I believe it will be a mutually beneficial partnership.”
Ciaran McMahon, Ford Ireland Marketing Director added: “As a car company with very strong Cork roots, it is fitting that Cork Ford Dealers should be bringing the traffic updates to Corkonians as they navigate the morning and evening rush hours”.