Communicorp appoints new CEO for 98FM

Keith McCormack has been appointed as Chief Executive Officer of Communicorp’s 98FM, starting on 18th August.

Keith joins from Failte Ireland where he was Director of Visit Dublin and Head of Events for Ireland.

Gervaise Slowey, chief executive of Communicorp said: “With a strong track record in commercial development coupled with considerable sales and marketing experience, Keith’s expertise will be invaluable in growing 98FM.”

Prior to joining Failte Ireland six years ago, Keith was Head of Marketing for Greenstar where he had P&L ownership for various business units with B2C responsibility across sales and marketing. Earlier in his career, he held marketing positions at Glanbia and Irish Biscuits Ltd.



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