Today FM look back on 5 years of Shave or Dye

It’s almost time for Shave or Dye 2015, Today FM’s annual fundraiser for the Irish Cancer Society which – since launching in 2010 – has raised €7.5m for the charity.

Before moving forward to 2015’s promotion, the station is looking back to recognise everything that has been achieved over the past 5 years.

The station say that while their own presenters and staff give their full support and get behind this amazing campaign each year, the real driving force behind the campaign is the unrivalled generosity and dedication of the listeners, who go above and beyond to raise much needed funds for this worthy cause.

Today FM have produced this video to commemorate 5 hugely successful years of the campaign:



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