Television host and former radio presenter Noel Edmonds took part in 98FM’s live Naked Breakfast on Friday.
The annual event included a live edition of Deal or No Deal, and completely live guests, adverts, jingles and more. Even voice-over Dave Foxx flew over from New York to be part of it.
Other special guests were Rachel Stevens, Una Foden, Dublin footballers Michael Darragh MacAuley and Cian O’Sullivan and Dustin the Turkey along with a crowd of 1000 invited guests and listeners.
Performances from Louis Walsh’s boyband Hometown, Irish artist Gavin James and the Dublin Gospel choir kept crowds entertained as Ray Foley, JP Gilbourne and Muireann O’Connell broadcast live on stage from 8am to 10am.
Jingles were performed on the spot with ads voiced live by comedians Paddy Courtney & Eric Lalor along with actresses Aoibheann McCann and Eva Bartley. 98FM again flew in internationally renowned voice over Dave Foxx who performed station voice overs on stage, accompanied by resident house band Keywest the morning.
Highlights of the morning included Ray Foley declaring his undying love for Rachel Stevens, TV legend Noel Edmonds recreating Deal or No Deal with audience participation, and Dublin’s favourite Turkey, Dustin, making a rare appearance
Commenting on The Naked Breakfast, CEO of 98FM Keith McCormack said, “We were delighted to bring back our award winning show again this year. The Naked Breakfast is a fantastic showcase for the station, highlighting the unique creative talent of the team behind it. We are so proud of the show and the team – another fantastic 98FM event enjoyed by all.”
Brand partners who got involved were Argos, Seat, Vodafone, and Club Orange, with Vodafone giving away a prize of €1000 to one lucky winner who had to kiss the Mistletoe Man under the mistletoe.
— 98FM (@98FM) November 27, 2015