Midlands 103 has a new on-air sound today from the team at Wise Buddah in London.
The new jingles, which includes the slogan “just great radio” are a resing of the Sky Radio package.
Once delivered, the imaging and production were mastered by Midlands 103’s Robbie Donnelly and Melissa Brophy.
Phil Tozer, Production Manager at Wise Buddah told RadioToday: “I met with Will and the Midlands 103 Team in Tullamore back in 2014, so I’m genuinely thrilled that this package is now on air. I hope that it brings the station into the sound of today, whilst maintaining the core identity of Midlands 103 which is a vibrant, exciting blend of music and talk radio.”
“When we signed with Wise Buddah, we expected the highest standards of production and they delivered – or exceeded – in every aspect of the service. From the initial consultation to the final tweaks, they were helpful and flexible throughout the process. The end result is the perfect sound for our stations,” said Will Faulkner, Group Programme Director, Tindle Radio.
The station also has a new website online this week.