Cork’s 96fm launches the Wall of Cash competition

Cork’s 96FM’s latest station promotion, the Wall of Cash, started on-air today after weeks of pre-promotion.

A mobile 48-sheet billboard is touring the City and County over the next two weeks, and one side has thousands of “euro” stuck to it. Listeners will be invited to listen out for opportunities to guess the amount of money at various points across the day.

At the end of the two weeks, the listener who has the closest unique guess, without going over the amount, will win the overall amount of cash.

The promotion is being sponsored by Right Price Tiles.

Chief Executive of Cork’s 96FM & C103, Kieran McGeary told RadioToday: “96FM is synonymous with exciting and innovative promotions. I think The Wall of Cash is one of our more novel ones. As well as building listening, we are aiming to build awareness and recognition of our new logo which we rolled out two weeks ago.”

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1 Comment
  1. Buffy Frobisher says

    Interesting to see this old tried-and-tested promotion being used again, but in these digital days all it will take is someone taking a pic of the “wall” and then, using recognition software, identifying each colour and subsequent denomination of the notes. Unlike days gone by, when we relied purely on a contestant’s eyes, it’s now pretty easy to “guess” the amount.

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