Advertising sector supports charity initiative
Media providers from all platforms have come together to support Radio NOVA’s 2017 charity initiative to raise funds to fight homelessness.
The station’s ‘Help Our Homeless’ Radiothon will see the station turn over its airwaves for two days on Wednesday & Thursday, 8th & 9th March to raise funds for Peter McVerry Trust.
The initiative is being supported by a cross-platform coalition of media providers providing TV, Cinema, Print media, and even on-street promobikes.
Supporting the initiative are PML Group, Exterion Media, Wide Eyed Media, Eirsport, DMG Media, The Pictureworks, Orbscreen Network, Electric Media, Harmonia, iBelieve, Page 7 Media, Adforce, City Box Advertising, and a broad spectrum of print publications including Hot Press, Phoenix, IMJ, Totally Dublin, Wicklow & Kildare Times, Meath Chronicle and many more.
The campaign, worth an estimated €200k, will be rolled out across all platforms from this week.
In the picture are:
Dermot Hanrahan – Chairman, Electric Media
Colin Leahy – MD, Exterion Media
Kevin Branigan – CEO, Radio Nova
Jimmy Cashen – CEO, PML Group
Eoin O’ Connor – Commercial Director, Wide Eyed