Tesco has been announced as the new sponsor of Dermot and Dave’s mid-morning show on Communicorp’s Today FM.
The sponsorship agreement sees Tesco integrated into the show through taglines, outside broadcasts, on-air and social media promotions for 12 months.
Frank Dillon, Sponsorship Director, Communicorp One’s Sponsorship commented: “This is a great deal for the station and brand, to launch a new show and have a partner of the standing of Tesco is very exciting. Both partners are committed to quality and I think that’s a great foundation to any relationship to develop”
Amanda Farrell, Customer Marketing Manager, Tesco Ireland added, “We’re really excited to partner with Dermot & Dave on their new show. Having worked with the guys on previous promotions and customer events, we know they go above and beyond to entertain listeners bringing their own inimitable energy and sense of fun to everything they do. We look forward to working with the Today FM team over the course of the year ahead”.