98FM’s Big Slide Home event wins PRCA Award
The 98FM team together with Fleishmann Hillard took home a PRCA for Best PR for an Event for the Big Slide Home.
In July 2016 98FM brought a 260ft waterslide to Dublin City Centre on Winetavern Street near Christchurch Cathedral. It was the first of its kind in the capital.
Through a strategic partnership with Fleischmann Hillard, the Big Slide Home secured significant media coverage and cut through. Over 3000 wristbands were distributed to consumers across Dublin city and county, which culminated in consumers taking 5,500 slides in 2 days.
The station says: “This is a great achievement for the combined team and partnership; the PRCA’s are the beacon for best practice in Irish public relations and communications.”
98FM was the only radio station to win in the Public Relations Consultants Association awards for 2017.