Communicorp Media has today launched audioXi – a new digital audio exchange for advertising.
The service will combine many of Ireland’s audio content creators and aggregators into one place to benefit Irish brands and agencies who buy digital audio.
audioXi will be headed up by Rob Timony, who joined Communicorp Media in 2017 from Maximum Media. Creative, sales and ad operations will be managed by a dedicated audioXi team within Communicorp Media’s headquarters.
Digital audio, which is audio content streamed using a connected device, is a rapidly growing market. The Irish Digital Audio market is estimated to grow to €6 million in the next three years, as it provides advertisers new and innovative ways to access previously fragmented audiences.
audioXi launches with 20 million monthly impressions, from over 20 independent publishers, ranging from podcast aggregators to music and radio streams.
Advertisers will now be able to access these audiences, all under one roof, either direct or programmatically.
Partnering with Adswizz, audioXi will provide advertisers with a targeted audience approach, whether by location, age, gender or contextual and behavioural segmentation. Ads are then served to these target audiences, wherever and whenever they are consuming audio via a connected device e.g. your favourite podcast, a live radio stream or preferred music playlist.
Adrian Serle, Communicorp Media Group CEO commented “This is a huge development for our business, and for the Irish Audio market. Digital audio is being created, shared and listened to by over 1 million people every week in Ireland. audioXi offers an audience-led, programmatic opportunity to reach 20 million digital impressions per month. On Day 1, this is a market leading business, by some considerable margin, that will transform the market.”
Explaining what audioXi means for agencies and brands, Adrian Serle added “This is a full-service audio exchange delivering a seamless route-to-market for brands, connecting advertisers with a more engaged and immersed audience, in creative and relevant ways”
Aer Lingus has joined audioXi as launch partner. The deal was negotiated by Dentsu Aegis Network. Derek Liddy, Head of Digital Marketing, commented: “Aer Lingus is very excited to be the official test partner of audioXi. Programmatic audio is a growing digital channel offering us new capabilities to promote Aer Lingus services to Irish and international customers.”
— audioXi (@audioXIreland) September 17, 2018