Frank and Honest is the new sponsor of former breakfast co-host Jennifer Zamparelli’s new daily morning show on RTÉ 2FM.
The deal, brokered by Core Sponsorship, includes 50 x 10 second sponsor-credited stings per week, 21 x sponsor credited promotional spots across the 2FM schedule plus podcast and homepage sponsorship.
Tara Farrell, Radio and Audio Sponsorship Manager, RTÉ Media Sales commented: “Once again the new RTÉ 2FM schedule continues to be a draw for major brand partnerships. We see this as a natural coming together of two brands who are both frank and honest!”
Jill Downey, Senior Sponsorship Manager, Core Sponsorship added: “At Core Sponsorship we are all about finding sponsorship solutions for brands that access a strong audience base, have impact and are a great fit. Frank & Honest’s partnership with Jennifer Zamparelli on 2FM is the perfect blend of all three. We are excited to see how it evolves”.
Rosemary Walsh, Marketing Manager, Frank and Honest Gourmet Coffee Company commented: “We are delighted to announce our sponsorship of Jennifer Zamperelli on 2FM. Our ‘Frank and Honest’ approach to our great tasting coffee compliments the straight-talking Jennifer Zamparelli and we are confident that it’s a great fit for the brand. We look forward to bringing this winning formula to the 2FM airwaves.”