New branding for Dublin’s Sunshine 106.8

Sunshine 106.8 has a new logo and a new strapline to celebrate its new ten year broadcasting contract with the BAI.

The station is now known as “Dublin’s new place to relax” following its new easy listening music licence and format.

According to Sunshine 106.8, the station branding which will be reflected in on-line use, at outside broadcasts, on station vehicles and on all station material has been carefully researched and designed by New World Associates who are specialists in radio station branding and design in Ireland.

CEO of Sunshine 106.8, Seán Ashmore told RadioToday that the rebranding is part of ‘a number of exciting changes being rolled out across the station between now and the end of the year, as the station repositions itself in the Dublin market after thirteen years on-air’.

To celebrate the new look the station is currently running a number of on-air promotions and giveaways across October including a major Dubai Holiday giveaway in association with Emirates.

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