Beat 102-103 is marking the countdown to its 10th birthday with a new station sound and jingle package from ReelWorld.
The station has bought resings of the Triple Kiss package and introduces two new station voice-overs.
Beat’s Head of Station Sound, Niall Power, says “It’s a big year for Beat and what better way to launch the countdown to our milestone birthday than with a fresh sound on-air. Our brand new imaging package created by ReelWorld Productions plus our new station voices, Dave Davin & Yvonne Ussher, demonstrate our commitment to bringing a constantly evolving and on-trend sound to the young adults of the South East”.
ReelWorld European Managing Director, Anthony Gay, says “We love a good party and when the team at Beat said they were looking for a new sound to help celebrate their birthday we were all over it. We’ve had a lot of fun creating exactly the right sound for the guys at Beat and I can’t wait to hear it on air.
ReelWorld has re-structured the sonic logo of the Kiss package to match the Beat 102-103 logo.
Gabrielle Cummins, CEO and Programme Controller of Beat 102-103, says: “We’re really excited about launching this new imaging package for the station today.
“I think today’s new sounds coupled with lots of exciting activities planned for the station over the coming months will ensure everyone knows Beat 102-103 is celebrating a major milestone and is focused on plans to bring more great radio to the five counties of the South East for at least another decade.”