Cork’s 96FM is making use of the new UTV television channel by launching its new television advertising campaign on it.
The new station, which launches today, has facilities in 96FM’s Wellington Road base and will carry the new 20 second spot created by digital agency, Simply Zesty.
It features shots of Cork to the soundtrack of local group, The Frank and Walters, big hit “After All”.
Chief Executive of Cork’s 96FM and C103, Kieran McGeary told RadioToday: “Cork’s 96FM has marketed extensively during 2014 so running a television campaign is a logical progression. We are delighted with the results that Simply Zesty achieved. As well as re-enforcing our own undeniable Cork credentials, I think it’s great to have Cork portrayed on a national platform.”
See the ad above or try here. UTV Ireland launches at 19:25 on Sky 116, Saorview 6 and eVision 108.