Vodafone Ireland have signed up as sponsor for Ryan Tubridy’s new programme on RTÉ Radio 1, under a one-year deal.
The programme, which is is billed by RTÉ as a “fast-paced entertaining and informative 60 minutes of morning radio”, begins on RTÉ Radio 1 next Monday.
It sees Tubridy take over the one-hour 9-10am slot between Morning Ireland and Today with Seán O’Rourke, formerly occupied by the John Murray Show, following five years on sister station RTÉ 2fm.
The communications company will use the sponsorship to promote its broadband and home phone services.
RTÉ also recently signed up Lloyds Pharmacy to sponsor Liveline, while Volkswagen sponsor The Ray D’Arcy Show.
Speaking at the launch of the partnership today, Anne Mulcahy, Head of Brand Vodafone Ireland said; “We are delighted to support the new Ryan Tubridy Show and its exciting new format, mixing entertaining content with current affairs. Vodafone is well known as a leading mobile network provider however, as a business we pride ourselves in offering customers a complete communication solution. Our growing home phone and broadband packages are integral to this. More than ever customers are looking for seamless connectivity not only when they are out and about but also while in their homes. Joining forces with the new Ryan Tubridy Show provides a great platform for Vodafone Home to inform people across the country of our expanded services with one of the country’s most loved personalities right into their homes across the country.”
RTÉ Radio Sponsorship Manager Tara Farrell added: “RTÉ Radio Sales are delighted to announce yet another major sponsor to the RTÉ Radio 1 roster. To date 2015 has proven very successful for RTÉ Radio sponsorship. Securing global brand Vodafone as sponsor of a brand new show only adds to this success & proves the commercial strength of RTÉ Radio 1’s listenership.”