The sales house previously known as UTV Radio Sales has changed its to UrbanMedia.
The change comes after UTV sold its television stations to ITV and rebranded its radio division to Wireless Group PLC.
UrbanMedia represents Dublin’s FM104 and Q102, Cork’s 96fm/ C103, Limerick’s Live 95fm, Galway Bay FM, WLR, LMFM and U105 in Belfast.
UrbanMedia provides marketing solutions across three key areas onair, online and onstreet in the major urban centres of Ireland, and had a launch event last Thursday (Editor: we missed the invite, cough).
Hello we're #UrbanMedia home of on air online and onstreet media solutions check us out on urbanmedia.ie pic.twitter.com/8cz9HIPt8b
— urbanmedia (@urbanmediairl) April 21, 2016