The fifth annual campaign to encourage advertisers to spend on radio is once again bringing together RTÉ and Independent radio, via the Independent Broadcasters of Ireland.
“If You Want to Be Heard” is the Choose Radio theme this year, demonstrating radio’s power and reach, and will be broadcast on all 36 radio stations across Ireland from tomorrow (26th June).
Choose Radio aims to convey the ability of radio to build brand awareness with incredible reach, using well known and much loved personas such as Harvey Norman, Gavin from Autoglass and Old Mister Brennan which have become synonymous with radio.
Choose Radio seeks to encourage media directors, media buyers and planners as well as key decision-makers such as managing directors, marketing and brand managers to invest in radio as an essential part of their marketing campaigns.
Antony Whittall, Commercial Director for RTÉ Radio said: “in the region of three million Irish adults listen to the radio every day and radio is at the heart of all Irish communities. With advertising and marketing budgets remaining under pressure, no other medium is as cost effective, flexible or innovative as radio.
“The Choose Radio campaign acts as a reminder to advertisers and marketing departments of the power of radio advertising.”
John Purcell, Chairman of the Independent Broadcasters of Ireland said “This is a fantastic opportunity for Irish radio to showcase the power of radio advertising.
“No other medium has the creative potential of radio or the ability to connect with individuals in such a personal way. Orlaith Blaney and the team at McCann Dublin brought this to life with creative scripts which highlight the impact of characters from radio advertising that we hear regularly onair.”
The campaign was developed by McCann Dublin.
Orlaith Blaney, CEO at McCann Dublin said: “Our 2013 Choose Radio campaign written by Creative Directors, Emma Sharkey and Ray Swan captures that idea simply and in an entertaining way. A combination of excellent copywriting, great voiceover talent and editing talent by the production team at Mutiny demonstrates clearly why Irish brands and businesses must advertise on Irish radio”
See chooseradio.ie for more details.
If you liked this story, we can email you more radio news and alerts. Just fill in the form below.