Electric Ireland is to sponsor RTÉ Radio 1’s ‘The Business’ with George Lee for the next 12 months.
The deal to sponsor the programme, which as over 320,000 listeners, includes in-show sponsorship stings, promotional spots in Morning Ireland, Drivetime, Countrywide and Arena and podcast sponsorship.
Speaking at the Launch, Ken McKervey, Commercial Manager, Electric Ireland commented; “Electric Ireland is delighted to be sponsoring ‘The Business’ on RTE Radio 1. Electric Ireland has long been associated with providing energy to business customers and this is a great way for us to reinforce our key business offerings.
“We consider this partnership as a key way to engage directly with the business market and to demonstrate our best understanding of customer needs in the competitive energy market”.
Tara Farrell, Sponsorship Manager, RTÉ Radio added; “We are delighted to have Electric Ireland confirmed for this significant sponsorship for RTÉ Radio 1. Electric Ireland is a perfect fit for the show, and ‘The Business’ sponsorship will deliver a highly effective platform for Electric Ireland to communicate with its customers. We look forward to a successful year ahead for both partners”.