Today FM secures Sky Sports as sponsor

Sky Sports is the new sponsor of Today FM’s Premier League Live programme, which returns for a 16th season on Saturday 17th August.

Every Saturday from August until May, Today FM will broadcast live and exclusive commentaries from the Barclays Premier League, kicking off the season with Liverpool v Stoke City and Arsenal v Aston Villa on the opening day.

‘Premier League Live’ is presented by Michael McMullan, with former Republic of Ireland player and Mark Lawrenson who’ll provide analysis on the first hour of the show.

Ron Jones, Ian Beach, Brian Kerr, Frank Stapleton, Mick Martin and Bryan Hamilton will form the core of the commentary team as they describe the drama from amphitheatres such as Old Trafford and Anfield.

And each week in the final hour of the show, the microphone is given over to listeners who have their say on the day’s events.

John Duggan, TODAY FM Sports Editor, said: “It’s going to be a fantastic season of Premier League Live on Today FM. With Manchester United, Manchester City and Chelsea under new management, and both Liverpool and Arsenal resurgent, it will be a fascinating title race. We are the home of football coverage on Irish radio and we promise to bring our loyal supporters many more magical moments.

“I would especially like to welcome global brand Sky Sports as part of the winning team.”

Mark Anderson, Sky Ireland’s Sales and Marketing Director, said: “This is our biggest ever season of Premier League football and no other broadcaster comes close to the quality that we offer. And with all the matches available to watch on the go with Sky Go and in HD, Sky is the only place to go if you love football. We are delighted to be partnering with Today FM bringing quality coverage to all across the country”

Frank Dillon, Today FM Sponsorship Manager, said: “It is great to partner with such a world class brand as Sky Sports and the combined skills of both the show and Sky’s marketing team will produce great results for this season and beyond. There is a perfect business case to be made for the sponsorship and delivery is the next stage, which I am very confident about”

Media agency, Mediacom negotiated the agreement on behalf of Sky Ireland.

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