BelVita to sponsor Strawberry Alarm Clock

The Strawberry Alarm Clock with Jim-Jim and Mark Noble on FM104, which won Gold at the PPI Radio Awards for Best Breakfast Programme, has secured a new sponsor.

The show is now sponsored by biscuit brand BelVita in a €600,000 deal by Mondelez Ireland.

The 12-month partnership will promote BelVita’s range of breakfast biscuits with a mix of on-air features and sponsorship credits, plus time checks across other UTV stations.

The station and BelVita are also giving away a trip to Honolulu in Hawaii for a 10-night stay with €3,000 spending money and surf lessons.

Programme director at FM104 Dave Kelly: “The FM104 Strawberry Alarm Clock is a mixture of comedy fun and energy, which is the perfect fit for BelVita Breakfast Biscuits. We are looking forward to having them on board and are excited for even more creative, energetic comedy and fun over the next 12 months.”

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