The new audio imaging and station sound of 2fm has been provided by the team at ReelWorld Europe.
The jingle package is made up of branded musical themes and ID’s and swaps out sung vocals for a new sonic logo built around the established station voice over.
Head of 2fm Dan Healy said: “We’ve made a lot of changes to update listener’s perceptions of 2fm and better engage our target audience. The on air branding is a crucial part of that process and the team at ReelWorld have delivered a contemporary sound that matches our audience aspirations.”
Lisa Dignam is the Creative Audio Production Co-ordinator at RTÉ: “The jingles are already getting a great reaction – it was what we needed to make the station sound stand out.”
As well as custom news and utility beds, the jingles are based on the musical themes of ReelWorld’s new 103.5 KTU package, which the company have just finished for the New York radio station.
Anthony Gay, ReelWorld’s European MD, told RadioToday: “Some people in the industry have talked about jingles being dead. Let me clarify that they’re alive and well. Like everything in life jingles have evolved in new directions and what we’ve created for 2fm is a great example of strong sonic branding.
“2fm is a huge station with a lot of heritage and we’re proud to be part of their journey.”
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