The Business, RTÉ Radio 1’s weekly business show hosted by Richard Curran has a new sponsor.
The Bank of Ireland has taken up a new 12 month sponsorship deal with the show, which is broadcast each Saturday morning at 10am and has an audience of 319,000 listeners.
As well as exploring the big issues of the day in the world of commerce, the programme also includes interviews with well-known names and regular features from all over the country. RTÉ says The Business is about making business interesting, relevant and entertaining to the commercial sector and broader audience.
The sponsorship includes promos on Morning Ireland, Drivetime with Mary Wilson, CountryWide and The John Creedon Show as well as four stings per show and podcast sponsorship.
Tara Farrell, Sponsorship Manager, RTÉ Radio said: “RTÉ Radio Sales are delighted to confirm Bank of Ireland as new sponsor of one of RTÉ Radio 1’s top performing shows. ‘The Business’ sponsorship will deliver a highly effective platform for Bank of Ireland to communicate with its business customers. It’s a fitting endorsement of RTÉ Radio 1’s large national reach that when businesses have important messages to convey, they turn to RTÉ Radio 1.”
Commenting on the sponsorship Mark Cunningham, Managing Director, Bank of Ireland Business Banking said: “As Ireland’s leading business bank, the sponsorship of Ireland’s most popular business show is an obvious choice for Bank of Ireland. We are constantly looking for new ways to engage with our existing and potential customers and the entertaining and diverse format used by ‘The Business’ provides us with a fresh avenue in that regard. We are optimistic that the recent uplift in business confidence which has seen us provide over €2.1 billion in new approvals will be sustained in the traditionally busier second half of the year and the launch of this new sponsorship coincides perfectly with our increasing goals and ambitions.”
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