Joe Duffy brings Fiver Friday idea back

Liveline’s Fiver Friday is making a return to Radio 1.

The feature asks people to spend an extra €5 with a local business, retailer or supplier in an effort to boost turnover and save jobs. Businesses were invited to offer a Fiver Friday deal of their choice to encourage customers to spend their money locally. From a small idea grew a big campaign, with hundreds of businesses getting on board.

The feature first started in July 2011 when Joe Duffy came up with the idea.

The station says: “Following the success of the original Fiver Friday, the Liveline team are inviting businesses across all of Ireland to get involved with Fiver Friday, taking place on 24 October 2014.”

Presenter Joe Duffy adds: “Spend an extra five locally and everyone is a winner. Fiver Friday will hopefully give a boost to local traders. Everyone can get involved and it is the simplest idea in the world. Get in touch with the programme through our website or email in, just get involved.”

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