Savings specialists RaboDirect have been announced as the new sponsor RTE Radio 1’s The Marian Finucane Show.
Brokered by Initiative Media, the 12 month sponsorship will commence on Saturday 1st November and includes sponsorship stings, sponsor credited promos, podcast and homepage sponsorship.
In addition, The Marian Finucane Show will introduce a brand new Saturday feature called “Ask the Specialist”. Listeners will be invited to contact the show with suggested topics and Marian will feature a different specialist each week, as requested by the Marian Finucane Show listeners.
Commenting on the sponsorship, Aoife Mahon, Consumers Savings Marketing Manager, RaboDirect said: “RaboDirect is all about empowering people to take informed control of their finances so The Marian Finucane Show is the perfect fit for us with its stimulating mix of in-depth interviews, human interest stories, consumer and lifestyle news – everything you need to keep you informed on the issues of the week.”
Tara Farrell, Sponsorship Manager RTÉ Radio: “We are delighted RaboDirect have chosen RTÉ Radio 1 as their radio sponsorship partner and very much welcome the opportunity to be part of the overall strategic campaign for RaboDirect’s Savings Specialists Campaign”.
RaboDirect’s sponsorship of The Marian Finucane Show is part of a new brand campaign for the online bank, which was launched earlier this week.
Photo of Aoife Mahon, Consumers Savings Marketing Manager, RaboDirect and Niamh O’Shea, Agency Sales Manager, RTÉ Radio