Diageo Communications leader John Burns has been appointed the new Chief Executive Officer for 98FM.
At Diageo, John worked on the Guinness brand as Communications and Content Lead for Europe as well as leading the strategy and P&L for the new innovations from Guinness including Hop House 13. Before holding this role, Burns acted as Global Strategy and Communications Manager for Baileys and Guinness Marketing Manager.
John replaces Keith McCormack who has joined Today FM as Chief Executive Officer.
Gervaise Slowey, Group CEO & Director of Communicorp Group commented; “John will be a great appointment for 98FM. His experience mixes both strong traditional marketing strategy with the techniques and thinking of next generation marketing. He is a leader with many years management experience and strong commercial ability and I have no doubt he will continue to drive 98FM’s growth.”
Reacting to the announcement of his new appointment, John Burns said; “It’s exciting to lead the hugely successful team at 98FM at a time when the station is experiencing growth in listenership. 98FM is a big part of the fabric of this city and has kept Dubliners engaged, entertained, and talking for over 25 years. I look forward to working with the team here to bring continued success to Dublin’s favourite radio station.”
with Burns joining 98FM in October.