RTÉ 2FM has created a media partnership with Youth Work Ireland’s Irish Youth Music Awards programme.
The Irish Youth Music Awards is an all island youth music educational programme and this partnership will see 2FM partner with the awards and bring awareness of this youth music programme to its national audience.
Head of 2FM Dan Healy said: “We believe that Youth Work Ireland’s Irish Youth Music Awards is a brilliant programme supporting young people’s development around music education and we are very happy to provide a space on the airwaves to promote these exemplary awards that really nurture youth music talent across the country. 2FM will provide promotion around the programme throughout 2017 as well as covering the National Day in the Aviva Stadium and we believe this is a great partnership which we hope to further develop”.
The IYMAs programme launched last October and will run over the forthcoming months finishing with a youth music festival in the Aviva Stadium on Saturday 22nd April 2017.
Irish Youth Music Awards Director Barry Lennon added “It’s great to form this media partnership with 2FM and to further provide opportunities and exposure for young people involved in the IYMAs programme. It’s important that we invest in the future of the creative and music industries in this country as they are such a vital cultural export and we hope to obtain more exposure for young acts involved in the programme on our National airwaves through radio and TV appearances over the coming year”.